Marketing for the photonics industry

You create a start-up, diversify the business of your SME, expand your product range; every new activity, every new business, starts with a concept. You, your partners, your team, have an idea for a product. Your dream product will be better and cheaper or it might not even exist yet, but it will meet market requirements. You are going to make this concept a reality.

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From Photoniques special EOS issue, march-april 2018.